Philips Sonicare | Pragodent
Since 2017, we have been working with Philips Sonicare on the international dental trade fair Pragodent. During that time, we have designed and delivered six exhibition stands — from the initial concept to on-site installation. The next edition follows in 2027.
What we did
We managed the stand from the initial concept to the final on-site detail: from sketches and 3D visualisations through technical drawings, material sampling and production to furnishings, graphics and installation.
We developed functional zones and visitor routes to ensure the stand was not only visually compelling but also worked in day-to-day use. We also considered staff rooms, storage areas and visitor comfort.
The latest stand featured a bar, a lounge area and a distinctive photo wall from London. A record-breaking 2,620 visitors took the brush test. A smart queue management system also helped everything run smoothly.
Behind the result were eight months of preparation, including planning, drawings, 3D modelling and material testing — work that begins long before installation at the exhibition venue.
Pragodent | 150 m² | 8 months of preparation | 2,620 brush tests
